Not Just Another Ute: Volkswagen Amarok, 2023 Ute of the Year

The Volkswagen Amarok is the best ute and now it’s official. The success of the Amarok is reflected in the numerous awards it has claimed, most recently dominating the 2023 NZ 4WD awards, taking out both ‘Ute of Year‘ and ‘4WD Overall Winner.’ The coveted title is unanimous amongst vehicle experts with the Amarok also being named ‘Ute of the Year‘ by Company Vehicle Magazine, as well as winning 2024’s International Pick-Up at Solutrans.

Since its debut, the Amarok has garnered attention for its robust design, cutting-edge technology, and impressive capabilities both on and off the road. Starting from $67,000, the all-new Amarok is a true master of all. Designed with consumer needs at the forefront, the Amarok is a unique blend of power, comfort, and style.

Discover the Amarok or book a test drive

“Everything about the new Amarok is right. As 2023 progressed, it became obvious that Amarok would take our top award. Wider and longer in the wheelbase than Amarok 1, the new truck is stable and pleasant even when the gravel road turns to washboarding and potholes.

Four cylinder or V6, Amarok wins thanks to its ten-speed auto transmission, which maximises its prodigious torque at all speeds. From the Life and Style through to the Panamericana and top of the range Aventura, there’s an Amarok for all needs.” –NZ4WD

amarok on dry hill over lake
red amarok towing boat at dock

What sets the all-new Amarok apart

Built tough from the ground up with cutting-edge technology, a bold redesign, and premium comfort ensuring it’s not just another ute, it’s a force to be reckoned with. The all-purpose Amarok mixes weekday practically with strong off-road capabilities, seamlessly navigating urban and rural terrain while maintaining premium comfort at every turn.

6 Drive Modes

  • Normal Mode
  • Eco Mode
  • Slippery Mode
  • Load/Trailer Mode
  • Mud/Track Mode*
  • Deep Snow/Sand Mode*

*PanAmericana & Aventura models

Design Enhancements

  • Increased interior space
  • Additional storage
  • Unique exteriors across models
  •  LED headlights
  • 12” infotainment touchscreen
  • Harman Kardon sound system
  • leather cover and paneling available


  • 10-speed automatic transmission*
  • 3.5 tonne towing
  • 350kg roof load capacity
  • Overhead towbar camera

*Excludes Life model


  •  Keyless Access*
  • Electronic parking brake
  • Wing mirror heaters
  • Wireless phone charger
  • 5 star ANCAP safety rating

*Excludes Life model

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