byCalvin Adams/1 May 2026/inToyota News

Toyota New Zealand Marks 21 Years as the Most Trusted Car Brand in NZ

Chosen by New Zealanders through a nationwide survey, the Reader’s Digest Trusted Brand Awards celebrate the brands people trust most. We’re delighted to share that Toyota New Zealand has once again been named NZ’s Most Trusted Car Brand for 2026, achieving an incredible 21 years in a row at the top.

Read the full press release from Toyota New Zealand below.

Cars Category – Most Trusted Brand – 21 Consecutive Years
Toyota NZ

For 21 consecutive years, Kiwi drivers have voted Toyota their Most Trusted Car Brand in the 2026 Reader’s Digest Quality Service Awards.

Toyota New Zealand’s Assistant Vice President – Marketing Sustainability & Technology, Susanne Hardy said the award represents the long-standing relationships the company has with the community and the trust placed in the brand by New Zealand drivers.

“The Reader’s Digest Most Trusted Car Brand is a public vote. And what’s wonderful here is hundreds of New Zealanders, people who actually own and drive Toyota vehicles every day, chose to say Toyota is doing something right. That’s pretty special!”

Toyota’s have been on New Zealand roads since 1967. Celebrating their 60^th year in New Zealand, Susanne says their success is down to building vehicles that are specifically designed for real families and real New Zealand conditions.

“We’ve been part of Kiwi’s lives for six decades – on the main roads and back roads, the weekend adventure and out in the paddocks. We’ve taken generations of children to school and towed more boats than you can imagine.

“Our job has been to show up every single time with reliable and quality-built vehicles. Clearly, that’s resonating.”

The 2026 Reader’s Digest Trusted Brands survey was carried out independently by Catalyst Research. Approximately 1,800 adults from across New Zealand participated, rating the brands they consider most trustworthy. Susanne says this trust is something that is not easily earned.

“It takes a lot of hard work and dedication. This win is something we really don’t take for granted and we wouldn’t be where we are today without New Zealanders believing in us and backing us all the way.”

Read the full press release.

Who is the Miles Group?

With dealership roots dating back to 1918, the Miles Group is one of New Zealand’s leading independent motor vehicle groups. Today, the group officially represents a wide range of respected automotive brands, operating online and across 18 dealership locations nationwide – including Miles Toyota and ILAM Toyota in Christchurch, and Pacific Toyota in the Bay of Plenty.

The Miles Group has been built on the vision of its founding director, whose commitment to exceptional customer service continues to shape every part of the business. This approach combines the strength of a nationwide dealer group with a strong local focus, ensuring each dealership remains closely connected to its community.

From vehicle sales and finance through to servicing, parts, and accessories, the Miles Group supports all aspects of New Zealanders’ motoring needs. Beyond the showroom, each dealership actively contributes to its local community, supporting a wide range of charitable, sporting, and grassroots initiatives – investing in a stronger, better future for the regions it serves.

Miles Toyota ILAM Toyota Pacific Toyota