15 May 2024/Published byEmma Bass/Automotive Awards, Toyota News

The Toyota Prius takes out World Car Design of the Year for 2024

The Toyota Prius has taken out the 2024 World Car Design of the Year title. A testament to the iconic hybrid’s new sporty exterior styling and sleek silhouette, this accolade highlights Toyota’s commitment to industry-leading design, performance, and quality.

The new Toyota Prius in New Zealand

The new iteration of the Toyota Prius is available in New Zealand under the Signature Class range as a near-new vehicle, and come with many benefits for their owners. Explore Prius models awaiting immediate ownership at Pacific Toyota, ILAM Toyota, or Miles Toyota.

Premium design, topping a list of over 70 vehicles

In a category of over 70 vehicles, the Prius came out on top to clinch the World Car Design of the Year award – notably beating other finalists including Ford and Ferrari.

The World Car of the Year awards and its 100+ global journalists seek to recognise, reward, and inspire automotive excellence, leadership, and innovation in a rapidly changing automotive industry on a global scale. To be nominated for an award – let alone wine – is no small feat.

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A sports car in hybrid clothing

This new Prius looks, acts, and drives like a sports car. It looks the part too, boasting a sharply styled front and rear, big alloys, lower profile tyres, and plenty of top-spec tech. Meanwhile, leather heated seats provide the ultimate in comfort.

Notable design highlights include horizontal taillights, a distinctive ‘windswept’ shape, with a low roof and angled windscreen providing the cherry-on-top.

The new Prius is available under the Signature Class Pre-owned vehicle range in New Zealand.

Explore current opportunities at Pacific Toyota, ILAM Toyota, or Miles Toyota.

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