• Rural Support Trust Bay of Plenty's new Toyota Land Cruiser 70, proudly supplied by Pacific Toyota

Pacific Toyota’s Land Cruiser 70 to Take Rural Support Trust into Hard-to-Reach Communities

Driving support to our rural Bay of Plenty communities

The Pacific Toyota team is thrilled to provide the use of a Toyota Land Cruiser 70 to the Rural Support Trust Bay of Plenty. The new Land Cruiser 70 will significantly enhance the Trust’s ability to support farmers, growers, and rural families across the region. With rising demand for Rural Support Trust services, the vehicle will enable their Regional Coordinator, Jodie, to safely reach remote rural areas, transport equipment for wellbeing workshops and community events, and respond rapidly during adverse weather events.

The Rural Support Trust provides free, confidential assistance across three core areas:

  • One-on-one support for individuals and families
  • Community connection and wellbeing activities that reduce isolation
  • Adverse event readiness, response, and recovery

This partnership with Pacific Toyota enhances the Trust’s capacity to deliver all three.

“At Pacific Toyota, we’re committed to supporting the communities we serve, especially those in rural and remote areas. The Rural Support Trust does vital work reaching people in some of our most isolated areas, often in challenging conditions. We’re proud to provide them with a Toyota Land Cruiser 70 – a vehicle renowned for its toughness – to help them continue their essential work. We’re honoured to help ensure they can keep showing up, no matter how remote or difficult the journey.”

“We’re incredibly grateful to Pacific Toyota for standing alongside our rural community and recognising the importance of the work we do. This Land Cruiser 70 will allow us to be there when and where our communities need us most.”

Jodie Craig Rural Support Trust Pacific Toyota Land Cruiser 70

About Pacific Toyota

Pacific Toyota, the recipient of Toyota New Zealand’s 2024 Citizenship Award, is committed to serving the Bay of Plenty community with exceptional service across new and used vehicles, servicing, parts, accessories, and everything Toyota – from windscreens to tyres.

Rural Support Trust Bay of Plenty

The Bay of Plenty Rural Support Trust is a charitable organisation set up to work with the rural community when times are tough on the farm or in the family.

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