Pacific Toyota x Cram The Van 2025: record donations for Eastern Bay of Plenty

18 December 2025/byEmma Bass/inCommunity, Toyota News

Eastern Bay of Plenty delivers record support for Cram The Van

Pacific Toyota’s commitment to the community earned them Toyota New Zealand’s 2024 Citizenship Award – and their Cram The Van initiative, in partnership with 1XX Radio, exemplifies this dedication. Cram The Van 2025 broke records yet again, exceeding last year’s totals as the Eastern Bay of Plenty showed up in force.

Now in its seventh year, the initiative rallies the community, with the 1XX team driving a Toyota Hiace van to 26 locations throughout the Eastern Bay of Plenty (including Whakatāne, Kawerau, and Ōpōtiki), collecting Christmas gifts, non-perishable food, pet food, and supplies for six local charities supporting families in hardship and animals in need.

In the community, for the community

Cram The Van 2025 benefitted six incredible local charities, each playing a vital role in supporting the Eastern Bay of Plenty community:

Cram The Van 2025

This year, the community didn’t just fill the Toyota Hiace van – an additional Hilux, RAV4, Corolla Cross, Land Cruiser Prado, and trailer were filled – with the 1XX team sharing they easily could’ve filled another Toyota with donations!

This year’s Cram The Van demonstrated the incredible spirit of the Eastern Bay of Plenty, with thousands of items collected. The sheer scale of support highlights the community’s belief in the power of giving back and the positive impact of coming together for a common cause.

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Celebrating generosity, together

This year, Pacific Toyota and 1XX opened the final Uncram The Van event to the public for the first time – inviting the community that made it all possible to celebrate together.

On 13th December, donors, charity representatives, sponsors, and locals gathered at Pacific Toyota Whakatāne for an afternoon of celebration. Tearriffic provided free ice cream, Property Brokers manned the BBQ, and Pacific Toyota partner and Black Fern Jorja Miller joined the festivities. The donations were uncrammed and sorted, with each charity collecting their share on the day.

Tearriffic on the icecreams at Pacific Toyota Cram The Van

Teariffic on the icecreams

Free ice creams for everyone were on offer, thanks to the team at Teariffic.

Property Brokers on the BBQ

The Property Brokers Whakatāne team manned the BBQ.

Jorja Miller

Partner of Pacific Toyota and Black Fern, Jorja Miller, joined in on the celebrations.

The day in action

Watch the festivities and hear from charity representatives below as they explain how Cram The Van donations make a real difference for families and animals in need across the region.

Looking ahead to Cram The Van 2026

This year’s response shows the strength of the Eastern Bay of Plenty community. The team is already planning for 2026, building on 2025’s record-breaking results to support even more families and animals across the region.

About Pacific Toyota

Pacific Toyota, the recipient of Toyota New Zealand’s 2024 Citizenship Award, is committed to serving the Bay of Plenty community with exceptional service across new and used vehicles, servicing, parts, accessories, and everything Toyota – from windscreens to tyres.

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