Miles Toyota Elmer the Elephant Otautahi Trail

byEmma Bass/28 November 2023/inToyota News

Miles Toyota’s Sneaky Kiwi hits the streets for Elmer’s Ōtautahi Elephant Trail

Allow us to introduce you to just one of the sixty elephants hitting the streets for Elmer’s Ōtautahi Elephant Trail – meet Miles Toyota’s Sneaky Kiwi! We’re thrilled to be sponsoring Sneaky Kiwi in support of our long-term partnership with the Laura Fergusson Brain Injury Trust. Read on to learn more about the trail, the creative genius behind the artwork, and what this partnership means for us.

What is Elmer’s Ōtautahi Elephant Trail?

Elmer’s Ōtautahi Elephant Trail is a public art trail running this summer in Christchurch, where a menagerie of playful elephants designed by local artists have descended on the garden city and surrounding towns.

Get involved

Join us and hit the trail by downloading the app, where you can tick off the sculptures, track your journey, and collect rewards! We’re excited to be giving lucky participants the chance to win the all-electric Toyota bZ4X for a week. Simply find our elephant and enter the code via the Elmer App to go in the draw.

Christchurch
25th November - 18th February

Download the app

Miles Toyota’s Sneaky Kiwi

Hand-picked by the Miles Toyota team for its bright, playful, and quintessentially Kiwi design, our elephant is a project of local artist Gemma Rae’s imagination and features a variety of local flora, fauna, and playful characters. Throughout the design are twenty-three kiwis hiding amongst the native birds, bugs, and greenery.

Be sure to visit Sneaky Kiwi for a closer look at the incredible artwork. You’ll find our elephant located in central Christchurch near the entrance to Ballantynes.

About the artist

Local artist Gemma Rae is the creative genius who brought our elephant to life. As someone who’s always had a huge passion for the arts, she’s a professional dancer and choreographer who works for the local Christchurch company Epic Entertainment. Gemma’s been involved in many art projects, including the iconic Giraffe and Penguins trails that previously graced the streets of Christchurch.

Photo by @gemmaraeartist

I was fortunate enough to have my design “Sneaky Kiwi” selected by an amazing Sponsor Miles Toyota, and to be commissioned to bring it to life! Yes, it took me forever, there were a few challenges, I never make things easy for myself, but I am so happy with the final result. How many kiwis can you spot? This spectacular trail is in support of The Laura Fergusson Brain Injury Trust and the incredible work they do, it’s all for them. Make sure you download the app with the map and have fun finding them all! – @Gemmaraeartist

Elephants for a good cause

Elmer’s Ōtautahi Elephant Trail will be supported by an educational programme enabling thousands of Christchurch children to participate in this family-friendly art trail. At the conclusion of the trail, the elephant sculptures will be auctioned off with all the proceeds going to the Laura Fergusson Brain Injury Trust, allowing them to continue the valuable work they undertake in supporting people affected by traumatic brain injuries.

Miles Toyota’s long-term support of the Laura Fergusson Brain Injury Trust

We’re proud to have been supporting the LFBIT for a number of years now, providing them with the use of a Toyota RAV4. LFBIT offer a wide range of servicing to aid individuals with brain injuries to live life as independently as possible, and it means a lot to us that we get to play a small part in supporting the valuable work they do.

Learn more about the Laura Fergusson Brain Injury Trust and how you can support them.

“Supporting Elmer’s Ōtautahi Elephant Trail for the Laura Fergusson Brain Injury Trust is not only a way for us to give back to our community, but also an opportunity to make a positive impact on the lives of those who have been affected by brain injury. We’re proud to have a long-standing relationship with the Laura Fergusson Brain Injury Trust, and in sponsoring an elephant we look forward to continuing to raise awareness about the challenges faced by individuals and families dealing with brain injury, helping to provide crucial resources and support to those in need.”

Mark MillsMiles Toyota CEO

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