New Mercedes-Benz North Shore dealership under construction.

New Mercedes-Benz North Shore Dealership Coming Mid 2022

In July 2022, Mercedes-Benz North Shore will relocate to a brand-new, purpose-built facility located on Fred Thomas Drive in Takapuna, Auckland. 

Our Mercedes-Benz dealership will be the first of its kind in New Zealand, built to a new style of Mercedes-Benz architecture known as MAR2020.

The new Dealership occupies a total space of 9,924 sqm and features an impressive ground floor area of 2,578 sqm. The stunning design of the Dealership will welcome guests into the ten vehicle Mercedes-Benz Showroom, allowing for plenty of space to browse and interact with our vehicles. Our 575 sqm mezzanine floor will be New Zealand’s largest AMG Performance Centre, lifting vehicles up to the floor via a glass vehicle elevator in the middle of the building.

The state-of-the-art Service Department will house 18 hoists, allowing us more efficiency in the workshop. We’re looking forward to offering our award-winning customer service in such a spectacular space, and can’t wait to invite you to join us.

We spoke to Lance Bennett the General Manager of Mercedes-Benz New Zealand about the new North Shore Dealership and he said;

“With MAR2020, Mercedes-Benz is defining a new brand appearance at the retail level, helping the business to keep pace with the digital revolution and changing customer behaviour. We know that for most customers, their purchase journey begins online and this concept will provide a seamless online to offline transition with strong integration of digital elements and technology. This new retail identity will ignite consumers’ excitement and connection with the Brand, creating long-lasting memories through emotionally impactful experiences. This will be the first of its kind in New Zealand and we are looking forward to Craig and his team welcoming customers in next year.”

Warren & Mahoney Architects have been involved in the project from the early days. Bren Morrison, Developments Consulting Principal, is excited about the project, saying; “The relocation of Mercedes-Benz North Shore into a new building designed to the latest Mercedes-Benz international design standards will create a significant landmark in Fred Thomas Drive and Auckland’s North Shore in particular.”

Craig Innes, our Managing Director says that fellow Directors Bruce Miles, Murray Cleland, and himself have taken inspiration from the best Dealerships around the world when working on this concept. He adds; “We’ve had many trips to not only view the best facilities but also the processes that are used in them. We believe that brand is important to the retail experience and Mercedes-Benz is one of the world’s strongest brands. We will bring this to life at physical touchpoints in our new Dealership.”

The team from Mercedes-Benz North Shore look forward to welcoming you into our new Fred Thomas Drive Dealership next year. In the meantime, visit us at our current location at 445 Lake Road, Takapuna.

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