The new concept Mercedes-Maybach EQS

Premiere of the concept Mercedes-Maybach EQS

A look at the first fully electric Maybach series model.

Mercedes-Maybach is expanding its product portfolio with a luxurious all-electric SUV.

With the concept EQS, Mercedes-Maybach is providing a clear preview of the first fully electric series-production model for the tradition-steeped luxury brand. The SUV concept vehicle takes the exclusivity of Maybach into a locally emission-free future.

The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but with its innovative drive technology, also takes a step towards a significantly more progressive way of presenting the brand. In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. Added to this are exclusive details such as the new door panels, the armrests of which are designed like high-quality sideboards. There are also trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.  

The new concept Mercedes-Maybach EQS

Precision & Exclusivity

The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity. It is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend that is constantly reinventing itself. In 1921, Wilhelm and Karl Maybach began building cars with the goal of creating “the very best of the very best”. It is this claim that has been defining the unique aura of Mercedes-Maybach for 100 years now.  

Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, Russia, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing.  

“Many of our Mercedes-Maybach customers are digitally connected to a high degree and place the highest demands on our digital solutions. They also expect the brand of their choice to stand up for sustainable values and take responsibility for the environment. The Concept Mercedes-Maybach EQS fulfils all these points and embodies sophisticated luxury in a more progressive way: the all-electric powertrain not only makes consistently sustainable mobility possible, but also enables a new level of calm and relaxation for passengers.”

“The Concept Mercedes-Maybach EQS represents the transformation of the tradition-rich luxury brand into a more progressive, all-electric future. Like every Maybach, it stands for Sophisticated Luxury in all its facets. The near-production concept car represents proof that state-of-the-art electric drive technology and pioneering infotainment with MBUX Hyperscreen combine perfectly with hallmark Maybach craftsmanship and an exquisite interior. This passionate combination of meticulously perfected details creates a unique automotive luxury experience. With the future all-electric SUV series model, we’re extending our leadership aspirations in the high-end segment to the area of electric mobility, too.”

Concept Mercedes-Maybach EQS
Concept Mercedes-Maybach EQS

Exterior

Based on a purely electric vehicle architecture, the design consistently follows the concept of “purpose design”. A dynamic silhouette extends the entire length of the vehicle, starting with a low front end, flowing tautly over the sloping A-pillar and roof contour and incorporating the airflow break-away edge of the rear spoiler. The transition to a new technological era is recognisable at first glance. 

Continuous transitions, without breaks and edges, characterise the seamless design. The expressive surface modelling and muscular shoulders are further characteristic features. And numerous chrome applications set brand-characteristic accents. The pronounced wheel wells with cladding in high-gloss black emphasise power and emotionality.  

  •  Chrome-plated Maybach pinstripes at the front and rear
  • Exclusive two-tone finish and subtly positioned brand emblems
  • Aerodynamically optimised side running boards bear a customised inlay with the Maybach emblem.
  • Generously dimensioned 24-inch light-alloy wheels in the Maybach “bowl” design
  • Rear lights with continuous helix light strip.
  • The chrome roof spoiler acts as a sporty, aerodynamic trim element.
  • Option of automatic comfort doors front and rear.

Interior

The interior is just as emotional and stylish a statement as the exterior – realised completely virtually. The lounge character promises luxurious travel at the highest level. The front seats show parallels to the Mercedes-Maybach S-Class. The First-Class rear suite with two generous individual seats – also inspired by the S-Class – as well as the High-End Rear Seat Entertainment System guarantee the highest level of comfort on board. 

  • Floating centre console in the rear
  • Newly designed door panels with floating armrests and controls
  • MBUX Hyperscreen with Maybach-specific display styles 
  • Round air vents in high-gloss chrome and galvanised trim elements
  • Multifunction steering wheel from the VISION EQS
  • Ambient lighting system

The Concept Mercedes-Maybach EQS is based on the modular architecture for luxury and executive class electric vehicles from Mercedes-Benz. A further all-electric model is also set to appear on this basis, the EQS SUV, which will go into series production in 2022, even before the Maybach. Here, too, the electric powertrain ensures exceptionally smooth and quiet running and provides for a new level of calm and relaxation in the interior. According to WLTP, ranges of around 600 kilometres are planned for the Mercedes EQS SUV architecture.  

This information is courtesy of Daimler Global Media Site at media.daimler.com.

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