Miles Kia x Crusaders Season Review

It was always going to be a highly intense game, both on the field and in the stands as the Crusaders battled it out against the Auckland Blues. Adding an extra layer of excitement to the evening was the halftime activation of our new Miles Kia x Crusaders partnership.

Having been linked officially with the Crusaders this year, it made the game super special for all our team as they’ve worked tirelessly towards achieving a fun, engaging, and slick halftime show that showcased both brands at their best.

Eddie, Roman & Austin at the Crusaders
Kia Crusaders rugby game activation
Kia Crusaders Activation Austin holding the Kia key
Kia Crusaders Halftime activation

Unlocking the Kia

Three lucky competition entrants were selected at random to take part in trying to “Unlock the Kia”, winning the ultimate prize of a weekend away with Miles Kia and PurePods New Zealand. Rugged up in their woolen beanies, and the closest thing to rugby cleats they had, they were off! Running diagonally from one side of the field to the other, where the Kia EV9s lay sleeping.

Waiting patiently on the other side were three Christchurch Crusader Kids, each holding out identical Kia keys for the contestants to choose from and chance their luck. As the first arrived, the black balloons started to emerge, the second – more black, and it wasn’t until our third and final contestant arrived that both black and red balloons could be seen floating out of an EV9 boot. We had our winner!

Second Half Buzz

Before we knew it, the Crusaders were filing onto the field again for the second half. So, with some poses of glory captured on camera, we called it a wrap for the 2024 Miles Kia x Crusaders season and returned to our seats, mentally preparing, as well as crossing our fingers that the Crusaders could bring home the win.

What an exhilarating evening, made even sweeter by the Crusaders victory over the Blues, 29-27.

Kia Crusaders Game

Round of applause

A big thank you to the Crusaders team for their invaluable support throughout our first, official season. A huge shout-out to all participants in the competition, our three Kia contestants, our winner Jess, the PurePod team, and, of course, the entire Miles Kia team on Moorhouse Avenue. What an adventure it’s been!

Kia EV5 concept image with Kia Connect App
Kia Crusaders Game
EV3 concept drawing in green
Kia EV3 boot
Kia accepting award
Kia Tasman Ute
Blue Kia EV5
Blue EV9 parked in front of sunset
Kia on the open road
Hornby community patrol Kia Sportage 2024
Crusaders CEO Colin shakes hands with GM of Miles Kia Jodie
Kia EV5 Auckland
The 2023 and 2024 Kia Sportage in white
blue ev9
Black Kia Sportage Hybrid
Christchurch Kia Brand Change
kia ev9 infotainment with sunset
White Kia EV9 parked on gravel
Corolla Cross wins at the AA Driven Awards 2023
Red kia niro landscape hills grass
Kia EV9
The New Picanto
Kia EV9
Kia x Ocean Cleanup
Blue Kia EV6
Sustainability items
Kia Stinger
Kia Best Manufacturer Award
Kia Niro PHEV
Kia EV6 GT
Kia EV5 concept
Kia EV9 design unveiled
Kia EV6 GT
Kia EV9 silhouette teaser
MY23 Kia Seltos Pluton Blue with Fusion Black roof
Kia's EV Infotainment System
Kia wins manufacturer of the year at the top gear awards 2022
MY23 Kia Seltos Pluton Blue with Fusion Black roof
Kia Sportage LX Plus Dsl Black Sea Blue
Kia EV6 GT
Kia Sportage LX Plus Dsl Black Sea Blue
2022 Wheels Car of the Year
Kia Niro 2022 HEV
Silver Kia EV6 crossover SUV parked next to a brick courthouse, charging at a charger on the street.
Kia EV6 in silver driving along beach road.
The Kia Sportage LX with Accessories
Back end of a Kia EV6 crossover SUV with a pink sunset in the background.
Woman standing next to a white car with pink signwriting that says "HeartKids" parked inside a showroom
Man walking up to an open rear boot of a Kia EV6
Silver Kia EV6 Crossover driving on pavement, taken from above.
Driver's side of a new 2022 Kia Sportage in Red
Grey Kia Cerato parked on its side with a grey background.
Kia Niro EV
MY22 Kia Sportage
Grey Kia Niro EV parked on a cobblestone street overlooking a river.
Kia Stonic Small SUV
Kia Sorento Plug-in Hybrid
Silver Kia Sorento SUV parked next to a weeping willow tree.
Kia Niro EV 2021 parked outside among palm trees.
Red Kia Sportage SUV parked on a hilltop.
Kia Niro in Banks Peninsula