“Super-ONE was developed as a car that emphasizes sporty driving and performance, aiming to resonate with both parents who enjoyed driving in their younger years and their children’s generation.
“The former are those whose child-rearing years are behind them and who are beginning to consider more environmentally responsible vehicles—those with an innovator mindset who are drawn to new products such as EVs. The latter seek a sense of acceleration, gadget-like appeal, and a touch of the extraordinary—as if stepping out of a game world and into real-world driving.
“For both generations, we wanted to deliver a sense of achievement and stimulation within everyday life. That led us to define key themes such as “Yukai, Tsukai, Meikai” (joyful, exhilarating, intuitive) and “boosting everyday life through an uplifting driving experience,” which ultimately shaped the grand concept, “e: Dash BOOSTER.”
“While Super-ONE serves as a practical EV with a spacious and user-friendly cabin in everyday use, its BOOST mode increases output and delivers a more direct response to accelerator inputs. Features such as simulated gear shifts—recreating the feel of a gasoline vehicle—and an Active Sound Control system that produces an exhaust-like sound enhance the sense of FUN in driving.
“Its wide and low stance, along with sporty seats and other emotionally engaging interior and exterior elements, are all designed to elevate the driving experience—freeing drivers from the routines of everyday life, in other words, to BOOST everyday life.”
Hidetomo Horita, Super-ONE Large Project Leader (LPL)
