Team at Cockram Kia wearing pink

Pink Shirt Day with Miles Group

Our dealerships celebrated Pink Shirt Day this year by raising $1,067.60 for the Mental Health Foundation of New Zealand. Our teams donned their best pink attire for the cause by coming together to take a stand against bullying and celebrate diversity in our communities. We are so proud of our teams for backing the cause and helping raise money for an incredible foundation.

To mark the occasion, we partnered with The Cake Eating Company who baked just under 400 cupcakes for us to distribute around our Christchurch-based dealerships. They donated 30% of the cost to the Mental Health Foundation on our behalf.

Archibalds Audi team wearing pink in an office.
ILAM Toyota team wearing pink, standing a dealership.

The origin of Pink Shirt Day dates back to 2007 in Nova Scotia, Canada. Two Grade 9 students saw a fellow classmate being picked on for wearing a pink shirt. Upset at the thought of someone being bullied, they decided to not only wear pink shirts the next day, but to buy enough pink shirts to distribute to every boy at school. While they stood at the foyer handing out pink shirts, the bullied boy walked in and his face spoke volumes. The bullying stopped.

By creating solidarity among the students and standing up to bullying, the boys David Shepard and Travis Price began a ripple effect with their act of kindness. Worldwide, Pink Shirt Day has become a smashing success, taking place on the last Wednesday of February every year. This year, the New Zealand fundraiser raised over $659,000 for the Mental Health Foundation – making 2022 one of the biggest successes to date.

Miles ŠKODA team wearing pink, standing in a dealership.
Miles Toyota team wearing pink, standing in a dealership.

The origin of Pink Shirt Day dates back to 2007 in Nova Scotia, Canada. Two Grade 9 students saw a fellow classmate being picked on for wearing a pink shirt. Upset at the thought of someone being bullied, they decided to not only wear pink shirts the next day, but to buy enough pink shirts to distribute to every boy at school. While they stood at the foyer handing out pink shirts, the bullied boy walked in and his face spoke volumes. The bullying stopped.

By creating solidarity among the students and standing up to bullying, the boys David Shepard and Travis Price began a ripple effect with their act of kindness. Worldwide, Pink Shirt Day has become a smashing success, taking place on the last Wednesday of February every year. This year, the New Zealand fundraiser raised over $659,000 for the Mental Health Foundation – making 2022 one of the biggest successes to date.

Two Lexus of Christchurch employees wearing pink shirts and holding a box of cupcakes.
Miles Continental Volkswagen Employees wearing pink shirts and standing in front of a vehicle.

If you’re interested in learning more or donating to the cause, visit pinkshirtday.org.nz

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