Kia Tops J.D. Power ‘Initial Quality’ Survey
29 June 2020
We’re so proud! Kia has topped the prestigious J.D. Power ‘Initial Quality’ survey for the SIXTH consecutive year. We already knew that Kia shines bright amongst competitors, but we have-affirmed Kia is the highest-ranked mass-market brand. Break out the champagne!
“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be. With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.”
-Sean Yoon, President & CEO, Kia Motors North America & Kia Motors America
A league of its own.
The survey evaluates vehicles based on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners. Our top-ranking means that Kia’s vehicles consistently rank the highest among these prestigious categories.
The survey questioned the American market and the Forte, Sedona, Sorento, and Soul topped their respective segments. The survey still speaks volumes for Kia’s reputation however, with happy customers all over the globe.