2023 Audi Ice Experience

Experience the latest Audi technology and tackle the world’s most demanding driving surface under the guidance of expert instructors at the 2023 Audi Ice Experience. Learn how to master the skills needed to steer, counter-steer and drift on ice and snow.

Experience traction in action at Audi ice experience

Audi’s signature event delivers the pinnacle in Audi hospitality with an unrivalled driving experience in Audi’s most exciting performance line-up. Guests are invited to tackle the most demanding of terrain in a once in a life time environment. The Southern Hemisphere Proving Grounds (or SHPG) is an award-winning automotive proving ground. It’s arguably the best winter testing facility the global automotive industry has to offer, this is where it all happens.

Located right in our back yard, the most picturesque Central Otago setting hosts the most daring driving experience on ice. The snowy mountain tops of the Cadrona Valley offer the perfect playground for those looking to put the Audi Sport fleet through its paces. Whether its Audi’s thrilling RS Sport models or their electrified e-tron range, we’re confident Audi’s collection of performance models won’t disappoint.

Want to be part of Audi ice experience 2023?

The 14th Audi Ice Experience will be held in August of 2023. Experiences start from $5,200 an including luxury hospitability packages brought to you by Audi New Zealand in conjunction with the team at Down Force.

For schedules and tickets, click here to find out more.

Customer enjoying Audi Ice Experience
Audi Ice Experience e-tron on snow
Audi Ice Experience vehicle fleet in New Zealand


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