• History of the Miles Group

    To where we are today

Miles Group introduction

The Miles Group is New Zealand’s largest independent motor vehicle sales, service, parts, and accessories retailing organisation.

With head offices in Christchurch and our franchises spread nationally, the Group comprises of 20 franchises, catering to a broad spectrum of motoring preferences and drawn from the world’s finest manufacturers, such as: Audi, Toyota, Mercedes-Benz, Lexus, Volkswagen, Kia, Peugeot, Citroёn, ŠKODA, and more.

These marques, and the Group’s flourishing used vehicle outlets, are supported by sophisticated and well-staffed on-site and satellite service and parts facilities, meeting the needs of customers nation-wide. Currently, the Group has over 500 talented staff members across 17 operational outlets in New Zealand.

Our history

The Miles Group began in 1979 and continues to grow. Founder and Governing Director Bruce Miles combines a passion for the automotive industry with an understanding of the market, bringing over 40 years’ experience.

His instinct for the car business is evident in every aspect of his successful career. Whether it’s selling cars – with experience in New Zealand and England – managing dealerships, or pursuing his involvement in motor racing as a saloon car driver and team sponsor. Bruce continues to lead a hands-on role within the Miles Group, giving the business a strong direction and high standards.

An integral aspect of the Group’s success has been its ability to attract and retain high-calibre staff – some whom have been with Bruce since the very beginning. With a major focus on customer service, the Miles Group delivers some of the best in the industry, from our dedicated Business Development Centre to our highly trained Product Specialists, and our industry-recognised marketing department.


Service technician working on a white car


We employ over 500 staff across New Zealand. View our current job availability often with regular vacancies nationwide

Porsche in Christchurch's Air Force Museum

News & Advice

Read the latest automotive news from around the globe and right here in New Zealand, including up-to-date vehicle launches, tips, and advice from the Miles Group.

Miles Group dealership


View the Miles Group’s current offers across all brands and dealerships, including new and used vehicle offers, genuine accessories, and servicing.

Silver Audi RS6 parked up a driveway

Sell My Car

Selling or trading-in your vehicle to one of our dealerships can be an efficient way to sell or upgrade to a newer model.