Miles Group - About Us

About us
Learn more about the Miles Group

About the Miles Group

With dealerships dating back to as early as 1918, the Miles Group is one of New Zealand’s leading independent motor vehicle groups, officially representing a diverse range of respected vehicle brands throughout New Zealand.

Our group exists today thanks to our founding director’s focus on excellence in customer service throughout all aspects of our business, combining the strength of our nationwide group with a local-centric approach to each dealership’s own community.

Along with servicing all aspects of New Zealanders’ vehicle needs – from sales and finance to service, parts, and accessories – the group’s dealerships all play an active part in supporting their local communities through various charitable and sporting initiatives, investing in a better tomorrow.

Locations

Locations

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Community

Porsche in Christchurch's Air Force Museum

Community

Learn about our local initiatives.

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Our History

Our History

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Our Brands

Our Brands

View all Miles Group brands.

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Our Miles Group Team

Focused on the support of our retail operations, the Miles Group team take care of daily tasks in overall operations, health & safety, marketing, property, IT, accounting, and more.

Bruce Miles

Founder and Governing Director Bruce Miles, with the support of his wife Kay, combines a passion for the automotive industry with an understanding of the market, bringing over 40 years’ experience. Bruce’s instinct for the car business is evident in every aspect of his successful career, whether it is selling cars in New Zealand and England, managing dealerships, or pursuing his involvement in motor racing as a saloon car driver and team sponsor.

Today, Bruce & Kay continue their hands-on role with the Miles Group. An integral aspect of the Group’s success has been its ability to attract and retain high-calibre staff. Some have been with Bruce & Kay since the very beginning. Learn more about the history of the Miles Group.

Andre Heyns - Managing Director

After 20 plus years of working for and within the Miles Group, I can firmly attest that our people make our business and with the best people in place we can ensure that we are the best company we can be. No business is able to survive or thrive unless they take care of their customers, and our loyal customers are the lifeline of our business. As Managing Director, I thoroughly enjoy working with a fabulous team of passionate, hardworking, and professional individuals that lead their various teams within our group. It is extremely important to me that the company culture and vision aligns with my set of values and beliefs. I have always relished the opportunity to be involved in a forward thinking and progressive family owned business that tries to make a difference and stand out from the crowd.

Rowan Barbalich - General Manager – Group Retail & Property

My primary focus within the Miles Group is ensuring our network of operators have the best property facilities available to them. This enables our staff to focus on what they do best – providing exceptional retail and customer service. A standard day sees me working with our consultants and tradespeople to deliver a broad range of building projects. I work closely with our senior management team to ensure we are taking a strategic approach to the group’s property portfolio and that this approach will serve us well in the rapidly changing automotive industry.

Tania Taylor - Operations Manager

I’ve worked with the Miles Group for over thirty years, starting out on the accounts receivable team for Carthy Motors, one of Bruce’s first companies. As Operations Manager for a number of our brands, I support the management team in all operational aspects, finalise financial accounts, and also answer the phone! I love a good challenge, and each day allows me to think outside the box.

Jennifer Logan - Operations Manager

It seems like just yesterday that I left university and started my first job as a Vehicle Administrator at Cockram Nissan. 30 plus years and several roles later, I now manage the operations of several companies that fall under the Miles Group umbrella. I work with an amazing support team and alongside a progressive and forward-thinking management group. I am humbled to have been a part of this family-owned business for such a long period of time.

Mark Lincoln - Chief Marketing Officer

I’m humbled to be a part of the Miles Group’s leadership team, helping to move our group and our dealerships forward. Our ethos of continuous improvement means we’re never satisfied with the status quo. We’re driven to learn new technologies and strategies in business practices, personnel development, and customer service to push the boundaries of what it means to be a quality car dealership in New Zealand today. Whether you’re an employee, a customer, a business partner or a community partner, we thank you for joining us on this journey.

Ash Pearson - Marketing & CRM Manager

My role at the Miles Group involves assisting in team leadership and executing strategic marketing campaigns through many different mediums accessible to us as modern day marketers. Our highly-skilled department produce compelling content marketing and advertising strategies to the eyes of thousands of kiwis everyday. Our team of motivated content creators, designers, copy writers, advertising specialists, and event coordinators individually contribute to our achievements as industry-leaders. My design background and eye for detail ensures accurate CI is delivered for all of our marques. I enjoy enhancing customer lifecycle touchpoints to ensure the pinnacle experience is delivered to every guest of our business.

Lucy Mills Miles Group Marketing Specialist

Lucy Mills - Marketing Manager on behalf of Miles Group North Shore

I lead the marketing strategy and branding for the Miles Group of brands on Auckland’s North Shore, specialising in brand positioning, engaging communications, and delivering marketing and advertising campaigns that drive measurable results for our marques.

Emily Camilo - Senior Marketing Specialist

At Miles Group, I’m proud to be a senior member of our in-house marketing team, delivering thoughtful, engaging campaigns across digital, content, and communications. My background in both the creative and automotive industries allows me to mentor and support junior team members in producing their best work. Surrounded by passionate, talented people and strong leadership, we continue to lead in the automotive marketing space while enhancing the vehicle ownership experience for our customers.

Emma White Marketing Specialist Miles Group

Emma Bass - Senior Marketing Specialist

My role within the Miles Group allows me to bring my passion for creative communication to a dynamic and fast-paced industry, while supporting our Marketing Specialists to do the same. My day-to-day work comprises crafting compelling content marketing and implementing digital marketing strategies, with the overarching goal of enhancing the vehicle ownership experience of our guests. I’m privileged to work alongside such highly-skilled colleagues and look forward to aiding our teams in delivering an experience that’s second to none.

Desireé de Ruiter - Events & Partnerships Coordinator

As the Events & Partnerships Coordinator at the Miles Group, I lead the planning and delivery of experiential events across our marques, bringing a strong international perspective shaped by my experience working across global markets including delivering high-end automotive. I offer end-to-end event expertise with a clear focus on the customer journey, ensuring each touchpoint is intentional, engaging, and aligned with the overall brand experience. My background in event management, supported by education in advertising and design, informs the strategic and operational execution of events, strengthening both creativity and delivery. Alongside this, I manage sponsorship and charitable partnerships within the Miles Group, aligning events with meaningful community engagement while supporting broader business objectives.

Grace Buchan - Marketing Specialist

As an in-house marketer at Miles Group, I’m working across the full marketing spectrum, from planning and developing campaigns to executing them and reporting on their performance. I love the mix of creative and data-driven work, which keeps every day exciting and gives me constant opportunities to learn and grow.

Alexandra Miles - Marketing Specialist

Jayde Newbury - Marketing Specialist

In my role at Miles Group, I’m proud to deliver in-house marketing solutions alongside our talented team. I work across websites, digital advertising, email campaigns, social media, and beyond, bringing creativity and strategy together to deliver impactful marketing initiatives. Whether it’s content production or campaign planning, I bring curiosity, intention, and genuine excitement to the work I do.

Ashleigh Holgate - CRM Specialist

In my role as CRM Specialist at Miles Group, I’m passionate about creating meaningful connections between our guests and our brand. I spend my days optimising how we communicate with customers – making sure every message is relevant, timely, and adds real value to their experience. I’m driven by the challenge of turning data into actionable insights that strengthen relationships and keep our guests coming back. It’s incredibly fulfilling to be part of a team that’s committed to putting our customers at the heart of everything we do.

Greta Bauer - Events & Partnerships Assistant

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Deb Smithson - Health, Safety, and Environment Coordinator

I support a number of the Miles Group’s companies by co-ordinating their Health, Safety, Quality and Environmental Programs. This helps ensure a safe, compliant, and responsible organisation with a strong focus on minimising risks and accidents. It is refreshing to be working alongside so many proactive and open-minded people. While I have not been a team member for as long as some, I am proud to be a part of this business.

Peter Smith - Accountant

As a Chartered Accountant with over 20 years’ experience before joining the Miles Group, I have worked in roles across a wide range of businesses and industry sectors across New Zealand. None can compare to my current role with Miles Group, an industry leader in a dynamic fast paced environment that defines the New Zealand motor industry. It’s a privilege working alongside passionate, talented, and driven owners, colleagues, and business partners striving for industry leading excellence alongside achievement of ambitious company objectives.

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Careers

Service technician working on a white car

Careers

We employ over 400 staff across New Zealand. View our current job availability often with regular vacancies nationwide

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News & Advice

Read the latest automotive news from around the globe and right here in New Zealand, including up to date vehicle launches, tips, and advice from the Miles Group.

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